Challenges and Factors Affecting Purchase Intention
Research study on the drivers of purchase intention in Afghanistan, examining consumer attitudes, norms, demographics, and country-of-origin effects.
Research
Publications, papers, and ongoing studies.
This section brings together publication-oriented work across organizational studies, sustainability, consumer behavior, and related analytical topics.
The research portfolio complements the applied project work by showing academic writing, structured evaluation methods, and long-form analysis beyond operational delivery.
Intellectual and Social Alignment on Organizational Agility
Published research examining how business-IT alignment, inertia, and emergent coordination influence organizational agility.
Sustainable Supplier Evaluation and Selection in Developing Countries
Published research proposing an integrated fuzzy MCDA framework for evaluating and selecting sustainable suppliers in developing-country supply chains.
The Social Effects of In-App Purchase Behavior
Published study on how social effects and perceived value influence in-app purchase intention and mobile-app usage duration.
Why Customers Follow a Brand Page on Social Media
Conference research examining user gratification, social identity, and the motivations behind following brand pages on social media.
Research archive Papers, frameworks, and publication-oriented studies across multiple domains.